HTC’s lead UK representative Phil Roberson has provided a little insight into the company’s 2012 plans. Roberson recently spoke with Mobile Magazine and admitted that 2012 would see HTC trimming back on the number of new devices introduced to better focus on “hero” devices.

We have to get back to focusing on what made us great – amazing hardware and a great customer experience. We ended 2011 with far more products than we started out with. We tried to do too much. So 2012 is about giving our customers something special. We need to make sure we do not go so far down the line that we segment our products by launching lots of different SKUs.

Roberson also stated that HTC would place tablets on the back burner though he stressed HTC isn’t exiting the market completely. HTC’s focus will be directed toward smartphones with the release of so many handsets that fell off the map just weeks after they released, we can’t say we blame HTC for their new approach. We’d rather see more Senation’s and Amaze’s and not Wildfire’s.

Do you believe that HTC can retool and revamp their lineup while living up to their “quietly brilliant” mantra?

Androidandme via Mobile Magazine

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