'Tag Archives: 'Apple''
T-Mobile CFO Says iPhone Price Drop Planned All Along, Las Vegas Market First To Join MetroPCS Spectrum
Speaking at the J.P. Morgan Global Technology, Media and Telecom conference earlier this morning, T-Mobile’s CFO Braxton Carter touched on the company’s new iPhone 5 pricing. In fact, according to Carter this was T-Mobile’s plan all along. “When [...]
T-Mobile’s Mother’s Day Advertising Features Existing “$0 Down” iPhone 5 Trade-In Offer
T-Mobile’s advertising for Mother’s Day weekend will focus heavily on the iPhone 5 and the trade-in promotion that has been ongoing since April 12th. That advertising itself will see three national newspaper insertions as well as [...]
T-Mobile Says iPhone Sales Weekend One Of The “Biggest Weekends Ever”
T-Mobile’s Chief Marketing Chief Mike Sievert spoke to CNET this morning and called this past weekend “one of the biggest weekends in the history of the company” with the launch of the iPhone 5. “We had really [...]
T-Mobile CMO Calls First Day iPhone Sales “Gangbusting”
With their first complete sales day of the iPhone winding down, T-Mobile’s Chief Marketing Officer Mike Sievert reports “gangbusting” sales. “Today has been gangbusters for T-Mobile,” Chief Marketing Officer Mike Sievert said in a statement to AllThingsD. [...]
T-Mobile’s iPhone Marketing Campaign Blitz Kicks Off Thursday As Store Reps Finalize Training
As T-Mobile employees wind down their training for the iPhone 5 launch hour nears, we’re ready to see T-Mobile unveil it’s reportedly “massive” iPhone advertising campaign. Expect to see the words “screaming fast” play a major part [...]
T-Mobile Execs See Higher Store Traffic Post-UNcarrier Announcement, 250K Pre-Registrations For iPhone 5 Launch
T-Mobile execs took a moment to speak to CNET and discuss the initial reaction to their new Simple Choice/UNcarrier company. Andrew Sherrard, senior vice president of marketing and David Carey, executive vice president for corporate services [...]
T-Mobile Retail Stores Start Prepping For iPhone Launch As Uniforms, Demo Units Begin Arriving
With the iPhone launch on T-Mobile just four days away, T-Mobile’s retail locations are getting ready with brand-new “uniforms” and demo inventory. T-Mobile isn’t a stranger to rolling out new T-Shirts as part of major launches, [...]
